The ironware shop Chr. Weimeister has a long tradition in the city of Hamburg and celebrated its 100th anniversary in 2008. Directly located at the harbour – just across the famous Rickmer Rickmers museums ship – the shop is a nostalgic and touristy attraction. Weimeister offers its clients – the seamen and fishers – a broad assortment of ship and boat necessities like cordage, wire-ropes, kerosene lamps and accessories. The seamen as well as the neighbours of the shop appreciate the kind service and the expertise of the well-versed employees.
Goal of the communication efforts was to raise the media interest in the 100th anniversary of Weimeister across the borders of the city of Hamburg. Therefore especially local media but also trade magazines of the branches shipping, harbour and sailing were contacted. The PR efforts emphasized the long history of Weimeister, the personalities behind the tradition and the variety of interesting clients like tourists, seamen, shipping companies and local citizens.
Consulting, writing and compiling of press material / press kit, corporate PR, media relations