ZIEGFELD ENTERPRISE PR und Event Hamburg, Public Relations, Konzeption
ZIEGFELD ENTERPRISE PR und Event Hamburg
Otto Gruppe, Otto Group
Kunden und Referenzen
Strategische Beratung
ZIEGFELD ENTERPRISE PR und Event Hamburg
ZIEGFELD ENTERPRISE PR und Event Hamburg
ZIEGFELD ENTERPRISE PR und Event Hamburg
ZIEGFELD ENTERPRISE PR und Event Hamburg
ZIEGFELD ENTERPRISE PR und Event Hamburg
ZIEGFELD ENTERPRISE PR und Event Hamburg
ZIEGFELD ENTERPRISE PR und Event Hamburg
Balance
References
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ZIEGFELD ENTERPRISE PR und Event Hamburg
www.ottogroup.com
Client:
Otto Group has 123 subsidiaries in 19 countries and is one of the world's leading retail and service enterprises. The Group employs 55,000 staff in its worldwide network. The close interaction between the sectors retail, financial services, services and wholesale make Otto Group a dependable partner for its customers.

Project:
Worldwide staff campaign "Otto Group Milestones". The idea was to make the Otto Group's philosophy of "Leading through passion" tangible for employees. The employees were invited to discover which companies belong to the group worldwide; the targeted effect was to make them feel an integral part of this network and also to let them experience at first hand what the Otto Group can move and achieve.
All the group's employees were asked to take part in the "Otto Group Milestones" project and turn a stone into their own personal work of art. Each person either painted the stone or wrote their name on it and then handed it into the group with their contact details. A neutral jury of experts selected the three best stones and prizes were awarded. For each stone that was handed in Otto Group donated €3.00 to support three children's charities worldwide.

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