The U.S. life style brand ION Audio offers premium digital audio and music entertainment products under the claim “ION moves music”. In the US ION Audio is one of the leading manufactures of consumer electronics. Innovative design, almost unbeatable price-performance ratio and high user friendliness are characteristic for the ION Audio products. The range of articles spreads over equipment for digitalization of LPs, audio cassettes, photos, slides and videos to gaming-equipment.
Goal of the PR is to position ION Audio as life style brand in the German market – with the retail industry as well as with the end consumers. ION Audio will be positioned in the media as premium manufacturer of consumer electronics with highly innovative products and therewith the PR will enhance the demand.
Consulting, writing and preparing of the company press kit, corporate PR, product PR, media relations