ASPECTA Life Insurance AG – HDI-Gerling Life Insurance AG
The activities of the HDI-Gerling Life Insurance as well as of the ASPECTA Life Insurance were merged under the umbrella of the HDI-Gerling Life Service Holding AG (a wholly owned subsidiary of Talanx) in 2007.
The merger of the sales and marketing activities of ASPECTA and HDI-Gerling in a new enterprise lead to one of the biggest contractor for insurance brokers and independent agents. The HDI-Gerling Life Holding stands for innovative products regarding unit-linked life and pension funds as well as company pension schemes.
The goal was to communicatively assist the integration project regarding the merger of the sales and marketing services of ASPECTA and HDI-Gerling as well as the relocation of the sales and marketing sites from Hamburg and Wiesbaden to Cologne. Main focus was the design, writing and production of a comprehensive newsletters (pdf) for all sales and marketing employees, which then was send out via e-mail. The newsletter was foremost meant to promote the new location site, to inform about the activities regarding the integration projects and to present the new enterprise. The monthly newsletter included an editorial of the board of directors, information on the integration processes, team and project presentations in various interviews, a service part with facts regarding the new location site including hints for apartments, leisure etc. as well as FAQ.
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