APART International GmbH, an international fashion and lifestyle label based in Hamburg, has been transformed by Mai 1st, 2010 from a 100% subsidiary into an independent company. CEO Bernd Houillon took over all shares within a management buy out process. Nonetheless, APART and Otto will be staying in close contact and connection.
APART International GmbH aims to present itself as an autonomous enterprise in the public perception. Ziegfeld Enterprise was asked to accompany the independency as well as the positioning towards an international lifestyle label including stationary activities with corporate communications and product PR in the name of APART International.
Corporate PR (press kit, press releases) and product PR (press kit, regular mailings (via mail and email), distribution of the recent catalogues, samples and photos, realisation of different co-operations), organisation and realisation of the "APART Fashion Days” (an event for fashion journalists held in a professional showroom over a period of several weeks), organisation and realisation of APART store openings.
2006 – 06.2010