The 4CARE AG (formerly Lenscare AG), based in Kiel, is one of Germany’s first to the market, being a specialist contact lens mail order company since 1995. Offering high quality products at great prices, 4CARE could establish itself successfully as Germany’s largest contact lens mail order company. In self-service stores such as supermarkets or drug stores, 4CARE not only sells contact lenses and corresponding care solutions of its brand Acumed but also Acumed reading glasses and sunglasses to complete the companies profile as an optometric wholesaler.
Main target is to position 4CARE and its brands in the media and public not only as a multi-channel retailer but Germany’s largest lens care mail order company.
Communication emphasizes the high quality products at great prices, professional product advice and safe and quick services. At first, 4CARE’s most famous brand Lenscare was at focus, later on the launch of the new web-shop www.lensbest.de became central. Since 2009, the company’s B2B brand Acumed is part of the PR measures, too.
Consulting, planning and realisation of all PR measures. This includes product PR, corporate PR as well as B2B communication.